The band’s name really stands out on this website; this is because it works in contrast to its background – using the colours white and grey. This font is positioned on the top left hand side of the website (which is a perfect position because its where you would start to read a book, so instantly grabs your attention). The background that the font is sat on is composed of some concept art from their latest album ‘poetry for the poisoned’ and this gives the feel of the website being really up to date and consistent.
Beneath their name is the common menu bar which has been made slightly transparent so we can still see the background beneath it, which is rather stylish. There is then a flash advert in which most websites use to make money from other companies adverts. Although, this isn’t strictly true on this website because they are advertising their own merchandise by using the flash method. This goes to show how successful the band is, as they don’t need extra income to finance their website.
Before reaching the news section there is a small strip which has been used to divide up the page which contains the name of the section as well as several social website links which include Facebook, twitter etc. These are present in the form of small icons in which people who use these sites are aware of and understand. By giving the public/fans different ways to follow the band it helps create a small society between fans, which can interact with the main website by posting views and comments on their videos or latest news etc. This also gives the band the potential to increase its fan base, as it reaches out further by owning pages on these different sites.
To the right of the news section there is a small advertising section which is hosted by the website but sponsored by two other sites ‘Amazon and iTunes’. The advert is for their latest album and allows you to purchase it through the two sponsors which are hyperlinked.
Halfway down the page there is a competition which gives you the chance to win a guitar signed by the band. The requirements to enter are that you post them a picture of yourself holding or wearing any of their merchandise and you will be entered into their prize draw to win one of these signed guitars. Competitions like this are healthy for keeping a website running as it keeps interest in the site itself. Competitions might also help the band gain popularity as people will see these competitions (who are interested in the band or guitars) advertised in magazines, online etc. and they may be inclined to listen to the band to check them out.
Beneath the competition is another small page separator and then another section on tours. This tour section is all written in a small white font in a font very similar to ‘Times New Roman’ – on word. Even though it’s very simplistic it works because of the contrast which makes it very easy to read. The tour articles are presented in a way where they show you the highlight of the information and then leave you with a ‘…’ and a ‘continue reading’ option which help to keep the page uncluttered.
At the very bottom of the webpage are their supporters and sponsors in which they have a lot of. Again, these show prestige and success. All these sponsors are hyperlinked to jump to their main page, supposing that people who are into the band are more likely (if looking for a guitar or equipment) to purchase something that the band uses.
Another page breaker and we finally reach the bottom where there is a large menu bar which is more in depth and allows you to access sub-pages faster.
This is a closer look at the top transparent menu bar. As you can see this website is a lot larger than it first seems. This helps to understand the large menu bar at the very bottom of the website – there are a lot of sub-pages linked to each menu hyperlink. Another useful addition to the bar is the fact that once you hover over one of the options with your mouse, it backs the grey/white text in a red/range rustic colour making it clearly visible and easy to read.
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